Noble Jewellers



Privacy Policy

Privacy Policy


This Privacy Policy (“Policy”) governs the collection, management and disclosure of personal information that Noble Jewel (Pty) Ltd (“We”, “Us” “Our”) collects through the NobleJewel Store located at aa. We respect your rights to responsible management of your personal information under the Protection of Personal Information Act 4 of 2013 (“the Act”). For the purposes of this Policy, personal information is defined in accordance with the definition provided in the Act. Use of the NobleJewel Store is subject to this Policy. By using the NobleJewel Store, Users (“You”, or “Your” may be used interchangeably with “User”) signify consent to processing of Personal Information in accordance with this Policy. In the event that the User is providing Personal Information of a minor child, you affirm that You are such child’s parent or guardian and you consent to processing of such information. We may amend this Policy at any time. All amended terms shall be effective immediately upon the posting of the revised policy and any subsequent activity in relation to the Store shall be governed by such amended terms and conditions of usage. If You not agree with any term in this Policy, please do not use the NobleJewel Store or submit any personally identifiable information through the NobleJewel Store.

We believe in the power of gentlemen and dedicate our brand to celebrating them. In a time when old-fashioned values such as hard work and devotion are easily overlooked, we see unassuming, everyday heroes who are as caring and attentive as they are strong in the face of adversity. That undying spirit is what inspires our range of high-quality, hand-made rings that embody the virtues that resonate with noble men.

This Agreement was last revised on 19 April 2021. 

You are advised to regularly visit the Noble Jewel Store for any amendments or updates.



In this Policy the following definitions shall apply:

1.1. Data Protection Laws

Data Protection Laws shall mean all South African legislation and regulations protecting the fundamental rights and freedoms of individuals in respect of their right to privacy with respect to the processing of personal information;

1.2. Analytics

Analytics shall mean the collection, discovery and interpretation of meaningful observations, occurrences or patterns in User behaviour on the NobleJewel Store. Analytics do not contain any Personal Information;

1.3. NobleJewel 

NobleJewel means Noble Jewel (Pty) Ltd (Reg No: available on request email;

1.4. NobleJewel Product/s

NobleJewel Product/s means the various NobleJewel Products available for purchase on the NobleJewel Store, including but not limited to men’s wedding and engagement rings and other merchandise;

1.5. The NobleJewel Store

The NobleJewel Store means the NobleJewel Store accessible at, owned and operated by NobleJewel (“Us, Our, Ourselves, We”);

1.6. Data Subject

Data Subject shall mean any natural or juristic person in respect of whom Personal Information relates;

1.7. Personal Information

Personal Information shall mean any information relating to an identified or identifiable natural or juristic person (‘data subject’); an identifiable natural or juristic person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;

1.8. Policy

Policy means this Privacy Policy;

1.9. Third-Party/ies

Third-Party/ies shall mean any other natural or juristic person that is not You, the User, or Ourselves;

1.10. User/s 

User/s shall collectively refer to both Guest Users and Registered Users who visit and/or transact on the NobleJewel Store;

1.11. User Data

User Data shall collectively refer to all data (including Personal Information) provided and/or generated by Users who visit, register and/or transact on the NobleJewel Store. User Data includes but is not limited to: account details; wait lists; wish lists; order history and addresses).


2.1. Consent For Collection And Processing

By accessing, visiting, transacting on, or otherwise using the NobleJewel Store, You agree to the terms and conditions of this Privacy Policy. You expressly consent to the processing of Your Personal Information and Analytics according to this Privacy Policy.

2.2. Purpose For Collection And Processing

We primarily collect and process Your Personal Information to provide the NobleJewel Store and deliver the NobleJewel Products You requested from Us when using the NobleJewel Store. Our Purpose for collecting Your Personal Information includes, but is not limited to:

We expressly acknowledge and undertake to not use any Personal Information for any other purposes without Your consent or as required by law.

2.3. Collection: What and How

WHAT:  The Personal Information We collect will vary depending on how You are using the NobleJewel Store. We collect Personal Information and other information relating to You, either as a juristic person – such as Your business name, email address and business address – or as a natural person – such as Your name; surname; email address; contact number; physical address; age. We may also collect other information, such as Your IP address, search terms, and site pages You visit whilst on the NobleJewel Store.

The technologies We use for automatic data collection may include cookies and log data, which are described in, and are subject to, Our Cookies Policy.

HOW: We collect Your Personal Information either directly or indirectly, including, without limitation, by You:

2.4. Accuracy

You agree that any and all Personal Information that You provide to Us is accurate. In the event that Your Personal Information contains any errors or inaccuracies, You agree to indemnify and hold Us, Our officers, directors, employees, agents, licensors, and members harmless from and against any claims, damages, actions and liabilities including without limitation, loss of profits, direct, indirect, incidental, special, consequential or punitive damages arising out of Our reliance on such Personal Information.

You must also let Us know immediately if You become aware that Your Personal Information has been provided to Us by another person without Your consent or if You did not obtain consent before providing another person’s Personal Information to Us.

2.5. Processing Of Personal Information

The processing of Your Personal Information by Us shall include the collection, receipt, recording, organisation, collation, storage, updating or modification, retrieval, alteration, consultation, use, dissemination by means of transmission, distribution or making available in any other form; or merging, linking, as well as blocking, degradation, erasure or destruction of information.

We will only process Your Personal Information, where:

2.6. Further Processing: Who Do We Share Your Personal Information With And Why?

We do not and will not sell, rent out or trade Your Personal Information. We will only share Your Personal Information to Third-Parties in the manner set out in this Policy and in accordance with Data Protection Laws. Note that the term ‘share’ includes the act of ‘disclosing’; ‘transferring’; ‘sending’ or otherwise making Your Personal Information available or accessible to another person or entity.

We share Your Personal Information with relevant Third-Parties so that We may provide the NobleJewel Store and deliver the NobleJewel Products to You. We may share some or all of Your Personal Information with the following entities:

Personal Information processed on the NobleJewel Store will only be disclosed in accordance with the consent provided by Yourself. We do not permit any of Our necessary Third-Parties to use Your Personal Information for any other purpose than to perform the services that We have instructed them to provide. All processing is compatible with such purpose. We may share aggregated statistical information with Third-Parties (including our commercial partners) for advertising or marketing purposes. No Personal Information will be shared in this manner.

In the event that NobleJewel enters into a business transition (including the sale of NobleJewel, or the merger and acquisition of NobleJewel by another company which involves the sale of all or a portion of Our assets), Your Personal Information may be among the assets transferred. You acknowledge that such transfers may occur and are permitted by this Privacy Policy, and that such an acquirer may continue to process Your Personal Information as set forth in this Privacy Policy.

Other than the above, We will not disclose Your Personal Information without Your consent unless We reasonably believe that disclosure is necessary to lessen or prevent a threat to life, health or safety of an individual or to public health or safety or for certain action to be undertaken by an enforcement body (e.g. prevention, detection, investigation, prosecution or punishment of criminal offences), or where such disclosure is authorised or required by law (including Data Protection Laws).


You may choose when You wish to provide Your Personal to Us. You also have the right to withdraw Your consent. However, if You choose not to provide certain details, or if You withdraw Your consent, Your experience with some, or all of the NobleJewel Store features and/or services, may be affected. To the extent provided for in law, You have certain rights in respect of Your Personal Information. In particular:

You also have the right to request Us to stop contacting You for marketing purposes: when You receive promotional communications from Us, You may indicate a preference to stop receiving further promotional communications from Us and You will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the promotional e-mail You receive or by contacting Us at

These rights are not absolute, and We therefore reserve the right to refuse any requests in terms of the above-mentioned rights, for any reason permitted under Data Protection Laws.

In the event that You wish to enforce any of the above rights, You can request this by emailing Us at Furthermore, You also have the right to lodge a complaint with the South African Information Regulator.


We are committed to safeguarding and protecting Your Personal Information and will implement and maintain appropriate technical and organisational measures to safeguard any Personal Information provided to Us from accidental or unlawful destruction, loss or alteration, as well as the unauthorised disclosure of, or access to, Personal Information transmitted, stored or otherwise processed. We have various security measures in place to protect the Personal Information We hold from loss and misuse, and from unauthorised access, modification, disclosure and interference – we will review these processes regularly and improve them when required. We will destroy or de-identify Personal Information once We no longer require it for Our business purposes, or as required by law.

Notwithstanding the above, it is emphasised that even though We have taken significant steps to protect Your Personal Information, You acknowledge and understand that no company, including Ourselves, can fully protect against security risks associated with the processing of Personal Information online.


We retain Personal Information for the period necessary to fulfil the purposes outlined in this Privacy Policy. When determining how long to retain Personal Information, We take into account the necessity of the Personal Information for the provision of the NobleJewel Store, as well as the requirements of other Third-Parties (such as payment processors), applicable laws, regulations and legal obligations. We may also retain records to investigate or defend against potential legal claims. 

When retention of the Personal Information is no longer necessary, the information will either be deleted or aggregated for Analytics purposes, in which We case We will de-identify Your Personal Information.


We do not, by default, transfer Your Personal Information beyond the borders of the Republic of South Africa. However, when required for operational or technical reasons, Your Personal Information may be processed and stored in a server outside of the Republic of South Africa until the operational and technical reason has been resolved. In such cases, You explicitly consent to the transfer of Your Personal Information for processing/storage in a server outside of the Republic of South Africa, understanding that foreign countries will have different laws and regulations concerning the processing of Personal Information that may be less stringent than the laws in South Africa.


We may provide links to websites outside of the NobleJewel Store, as well as to Third-Party websites. These linked sites are not under Our control, and We cannot accept responsibility for the conduct of companies that may be hyperlinked on the NobleJewel Store, from time to time. Before disclosing Your Personal Information on any other website, We encourage You to examine the terms and conditions of the Third-Party and the policy detailing the privacy practices of the Third-Party.


If You have any questions about this Privacy Policy or the way in which We handle Your Personal Information, or if You wish to invoke any of Your rights described in Clause 3 above, please contact Us at


We may change this Policy at any time, in which case any amended terms shall be effective immediately upon the posting of the revised Policy and any subsequent activity in relation to the NobleJewel Store shall be governed by such amended terms. We therefore recommend that You visit this Policy on the NobleJewel Store regularly. If You do not agree with any of Our privacy practices detailed in this Policy, please do not use the NobleJewel Store.

This Privacy Policy was last updated on 19 April 2021.

error: Content is protected !!